5 Reasons Why You Need a Facebook Page
There are over a Billions reasons why your business needs a Facebook page...
With almost every target market and millions of people who fit your perfect customer profile on Facebook, you are leaving money on the table if you don't have a Facebook Page for your business.
If you are doing any kind of business online or are hoping to do business online, you need to have a Facebook Page. There is literally no single, better platform for reaching an unlimited audience of highly targeted customers anywhere.
So why haven't you created a Facebook Business Page already?
It doesn't matter anymore, now that you are here, let's focus on why you should and how you can get to where you need to be.
Are you ready?
There are a lot of reasons you need to have a Facebook Page, but I have put together 5 of the most important reasons you need to go and create a Facebook Page right now. If you aren't using Facebook for Your Business, there are 5 reasons why you are making a huge mistake.
Here they are! Let's Go!
1. Branding & Identity
Let's face it, Facebook is the biggest social media network and if you have a business online, its expected that you also have a Facebook presence. It is almost a validation that you are a legitimate business.
It helps brand you as a professional entity and it creates a conduit between you and your potential customers (audience).
Plus, due to Facebook's incredible reach, it helps you instantly establish a broader reach for your identity and creates an additional channel beyond just your website which can give you and your business more visibility.
2. Create and Identify Your Audience
You probably get tired of hearing this, but one of the most important things you need to do when building your business is create and/ or identify your business' target audience.
This means identifying the demographics, likes, wishes, and wants of the people who want to hear what you are saying and want to buy what you are selling.
Sometimes this is easy and sometimes this can be hard and take a lot of time. It really depends on how focused and targeted your business is (but that's another blog post on its own).
The bottom line is if you want to succeed online, knowing exactly who your target customer (audience) is is critical and a Facebook Page makes identifying your audience easy.
Knowing exactly who your target customer (audience) is is critical and a Facebook Page makes identifying your audience easy.
Facebook's demographic and interest data is second to none and its insights stats engine can tell you exactly what the target demographics and interests of your audience is.
The Likes you get for your Facebook page (Fans) will have their data input into your Page's Insights reports, thus giving you the information you need to identify your audience appropriately. The more Likes your page gets, the clearer the picture on who your perfect prospect or customer will be. What's even better is you can do this without needing a substantial amount of traffic.
The added benefit of developing an audience through Facebook is it can either validate the niche you are working in or it can tell you if a potential business idea is worth pursuing. If there is interest you will definitely see it and if there isn't, you will find that as well.
Facebook not only let's you identify your target audience, it gives you the ideal platform for communicating with that audience in almost any way you see fit. From simple posts to complex polls or even Question and Answer sessions and private messaging, Facebook provides you with an ideal way to communicate with potential and existing customers.
This not only help you get your message across, it also help you in establishing authority and trust which are essential elements in any business venture. With a Facebook Page, you get a direct line to anyone interested in your business you won't get almost anywhere else, so it is crucial to not just have a Facebook Page, but also use the tools and resources available to communicate your message effectively with it.
Developing a clear and consistent message to your Fans on Facebook using your Page can be a huge catalyst for business success, so don't take it for granted. It can pay huge dividends for you.
Plus, by virtue of just having a Page and posting content to it, people who are actively looking for what you are talking about or selling can find your business quickly and communicate with you instantly either by just "liking" your page or by sending you a message. This is the power Facebook.
The one thing Facebook has done right is the development and integration of their advertising platform. Your Facebook Page and everything you do with it integrates seamlessly into the Facebook Ads system.
With Facebook Ads you can amplify the reach of a simple blog post and because of its viral properties a single post can drive mountains of organic traffic that you don't have to pay for.
You can create posts that are nothing but ads that you Fans don't see, you can create lead generation ads, video ads, dynamic product ads and much much more.
The upside is that by having a Facebook Page and driving your advertising through it, the costs become lower while simultaneously building your audience. It is the single biggest reason for all of my current business success. I have over 30 ads running right now and I couldn't do it nearly as effectively without my Facebook Pages.
You might not be thinking about advertising when you are just getting started, but with as little as $5 you can take advantage of the power and reach Facebook has to offer with just a few clicks. When you are ready, this can be one of your business' biggest assets.
Probably the most obvious reason for creating a Facebook Page is Traffic. Facebook can drive a tremendous amount of traffic to both your Facebook Page and your website or other external asset. There is literally no better way to drive mountains of traffic to any destination you choose than through Facebook's billions of users.
From free organic traffic and viral traffic, to traffic generated through Facebook Ads, there is no better way to drive highly targeted traffic.
The audience you identify and create can be constantly built upon to aid in creating a non-stop traffic generating machine via your Facebook Page.
The audience you create can be constantly built upon to aid in creating a non-stop traffic generating machine via your Facebook Page.
Now that you've seen the 5 Reasons Your Business Needs a Facebook Page above, I am sure you will agree it is time to get started. Understand it doesn't take any more than 10-15 minutes to create a page and set up the basic settings.
Doesn't your business deserve more?
If you need more help, don't forget I have a complete Facebook Marketing course where you can learn how to do all of this the RIGHT WAY for free. All you have to do is Register for the STARTER Academy here. It only takes 30 seconds and won't cost you a thing.