Drip vs. Convertkit: Why I Switched to Drip from ConvertKit
4 Email Marketing services in 4 years...
When it comes to email marketing services and tools, I can be extremely hard to please. I have very specific requirements when it comes to my email list and email marketing and if I'm not getting them, I tend to move on quickly. I also have a little bit of "shiny object" syndrome as well, so this doesn't help matters at all.
It was only a little over a month ago when I wrote a post here about Why I Switched to Convertkit from Active Campaign. You might be wondering why I am now contradicting that post with this one.
First off, I am not saying you should cancel your Convertkit account to switch to Drip. Convertkit is great for all the reasons I already talked about in my previous post, but being an advanced marketer I missed some of the advanced features I had come accustomed to while using ActiveCampaign.
Why I Switched to Drip
A few hours after I posted my article about switching to Convertkit from ActiveCampaign, I was emailed by a friend of mine who had just finished reading the post.
He said, "Mike, I like Convertkit too, but have you tried Drip?"
He went on to tell me about Drip and how it compared to Convertkit. I ended up being very intrigued and decided to check Drip out and do my own evaluation.
What I found was an email marketing service which was almost identical to Convertkit, but had the advanced features and integrations I needed to run my business the way I always have.
Free Forever Plan
One of the things which stood out to me right away was Drip's Free Forever Plan and their Free Trial setup.
The Free Forever Plan is exactly that. Its free forever. The catch? You can't have more than 100 Subscribers. The reason I like this is because it gives users as long as they need to really check the platform out. You can really evaluate everything at your own pace. This is especially important for someone starting out who doesn't have any Subscribers yet.
This plan allowed me to setup an account and go in and really see how Drip works without any pressure or worrying that my trial was going to end. I was able to evaluate everything without rushing through it all.
The Free Trial for all the other paid plans is 21 Days. If you have more than 100 Subscribers, you will need to pick one of their paid plans and all paid plans come with a 21 Day Free Trial
This is pretty nice as well, but my recommendation is this: Get the Free Plan first, evaluate the service, then import your Subscribers into Drip when you are ready. This way you can really figure things out before you have to start paying for anything and its exactly how I started.
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Drip vs Convertkit
I moved to Convertkit because it is simple. It is very easy to use and if you are a novice in email marketing and want a simple solution to get started it is the perfect email marketing service for you.
I highly recommend Convertkit for all the reasons I posted before, but it was still missing a few things for me. The crazy thing is, Drip and Convertkit are setup almost exactly the same way. The biggest difference is there are simply more features in Drip that let me optimize my email marketing automation processes and seamlessly integrate my landing pages/ funnels and other advanced marketing processes. Features I missed when I left ActiveCampaign.
The Drip Email Marketing service integrates with your site on a much higher level than Convertkit. It allows you to really track your Subscribers actions and use events on your site to setup advanced automations.
Along with this you get a lot of integrations with a lot of the web's most advanced tools.
All of these have direct integrations with Drip and I needed them because I am a Leadpages user, but my main concerns were the integrations with the tools I use every day. Wishlist Member (direct integration), ThriveLeads (with Thrive Themes) (direct integration), and ThriveCart (direct integration), not to mention Shopify which I have been using quite heavily lately along with Facebook Lead Ads.
All of these integrations help maximize building my email list and with Drip, this process has become much easier.
Here are a few Drip integrations which may catch your eye:
*They also integrate with Zapier, which opens the door to thousands of integration possibilities.
Where Convertkit uses Automation Rules which are independent of each other, Drip allows you to do the same thing, but you can also construct complete Automation Workflows for your landing pages, product launches, complex marketing campaigns and funnels based on Subscriber actions, events, purchases, and much, much more.
Convertkit and Drip allow you to use a lot of the same Triggers for the Automation rules, but with Convertkit you can find yourself building a lot of Rules versus being able to simply construct a single Automation Workflow like you can in Drip.
Now, if you have a blog and don't have a ton of products or are just starting out, this probably doesn't mean anything to you. For me however, this is a big part of what I do. I build out campaigns with emails, but then like to tie these to purchases, pages visited on my site, downloads of ebooks, follow ups, abandoned carts, and more.
Both tools are very similar, but the advanced Workflow setup is very similar to what I was using with Active Campaign, its a lot easier to use, and I absolutely love it.
Broadcasts and Campaigns
Convertkit calls these "Broadcasts and Sequences". They are virtually the same. Broadcasts allows you to send individual emails to your entire list or list segments you build based on user Tags and other criteria you set (like purchases, downloads, etc.)
With Drip the options for segmentation of Broadcast and Campaign emails seem almost endless. The Targeting here is incredible and it blows away anything else I have used in terms of selecting who gets specific emails
The Campaigns section allows you to build out email "sequences" just like you can in Convertkit. It isn't as drag 'n drop as Convertkit, but its very close to being just as easy. In fact, I transferred over all my email sequences into the Campaign section of Drip in about 45 minutes. It was very easy.
The thing which stands out here in Drip's favor is the reporting. The reporting is heads and tails above what Convertkit provides. You really can see inside how your Campaigns and Broadcasts perform individually.
Conclusion: Drip vs Convertkit
Convertkit and Drip are very similar. Almost too similar in fact. You get the feeling that someone copied off someone when building their services. I switched to Drip because it had that little bit extra I needed as far as marketing automation was concerned and it still has the incredible ease of use I was looking for when I switched from Active Campaign to Converkit.
Now after using it for a couple months I can honestly say I no longer am feeling the need to look anywhere else for an email marketing service. Drip does everything I need and then some. I can even do lead scoring now, which I have found to be a key element in the segmenting of my email subscriber list.
So, if you are not happy with what you are using or if you are in the market for a simple, yet powerful email marketing service which can maximize your email marketing automation and subscriber management, I highly recommend getting started with the Drip email marketing service now.